Internet Marketing Tips for Small Business Owners
How to Generate New Leads Online using Local Web Marketing
If you're a small business owner who's looking for a better way to get more new customers, leads, & prospects, then one of the best ways is to setup a "local listings" account on Google, Yahoo, & Bing.
The local listings directories have been around for only the last couple of years, and can provide you with quick, easy, and free direct response advertising for your business.
Best of all, after you setup your accounts, you'll be able to include a direct link to your website or landing page, your direct email address, your physical address, your phone & fax numbers, and much, much more.
There are tips and tricks to help you find the ideal optimization for your site. One sure way to do this is to be sure and develop a mafia offer. What this means is make potential customers an offer they can’t refuse. You’ll want to put together an offer that none of your competitors are doing. Make it something that is so simple and brain-dead easy for a person to accept that they really can’t turn it down.
This is what you want to focus all of your marketing around. You want to be seen as different and you want to make it very, very easy for customers to come in and do business with you. This mafia offer can be included on your actual local listings or you can put it together on a landing page that you develop with a video and maybe and opt-in form.
Make sure you develop a landing page for your listing. If you don’t know how to do this, there are a lot of resources on the internet. The idea is that to remove 100% of the distractions that are typical on a business homepage. If a customer is unable to find what they are looking for on your site quickly, you stand the chance of losing them. You’ll want to drive customers to one page that has a very specific call to action-it might be your phone number or it might be an opt- in form. It must definitely have an offer you want to make to the person visiting your site.
Be sure and take advantage of the traffic that you’re going to be getting from these local listings and drive customers somewhere which very specifically states what you want them to do. Don’t just drop people on your homepage, they’ll get lost, they’ll get into other things and they’ll forget why they came there in the first place. You want to make sure you convert these people into customers.
It is worth the effort to take the time and develop this very special offer, because in the end you want to make sure that people not only come to your page and learn about your company, but they take that next step; they call you, they contact you and they do what you want them to do. Making this offer helps you to stand out from your competition, which as you know is not an easy thing to accomplish. Follow these simple guidelines and enjoy the fruits of your labor with active leads. Don’t let any lead go to waste.
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